Spotlight

LATEST NEWS

Double victory for FPL Media and CEO Olanrewaju Ashaolu at EDGE Awards

Four Pulley Limited, popularly known as FPL Media, and its CEO, Mr. Lanre Ashaolu,...

EDGE Awards 2025: Akonte Ekine honoured as outstanding PR Personality of the decade

The 13th EDGE Awards 2025 recognised Akonte Ekine as the Outstanding PR Personality...

IMC

Noah’s Ark Wins Big At LAIF Award

If there was still any doubt about Noah’s Ark status as an advertising powerhouse...

Steve Babaeko To Feature At 2015 LAIF Award

One of Nigeria’s most exciting admen and CEO of X3M Marketing Ideas Limited, Steve...

Features

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...