Spotlight

LATEST NEWS

MARKETING EDGE honours Otunba Seni Adetu: A timeless symbol of ethical leadership, vision, excellence Across Africa’s corporate landscape

In line with its vision of promoting excellence across Nigeria’s economic and business...

Good Mama crowned outstanding detergent brand of the decade at EDGE Awards 2025

Good Mama emerged as the Outstanding Detergent Brand of the Decade at the 13th edition...

IMC

Creative Spark acquired by M&C Saatchi PLC

M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent...

Insight Sustains Dominance at LAIF 2015

Insight Communications Limited demonstrated its dominance of the advertising industry...

Features

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...