Spotlight

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Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long...

IMC

Red Media boss becomes Glo ambassador

Co-founder of Red Media Africa, Adebola Williams, has joined the list of brand ambassadors...

Marketing Edge Annual Summit & Excellence Awards

Marketing Edge would be holding her Annual National Marketing Stakeholders Summit....

Features

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands...