Spotlight

LATEST NEWS

Publicis wins media duty for Unilever’s ice cream business

Publicis wins media duty for Unilever’s ice  business   Unilever has...

Beyond output: Why Nigeria’s 43% drop in Crude earnings is a wake-up call

Nigeria’s oil industry appears to be sending a troubling message. The country posted...

IMC

Global ad experts okay traditional media

Advertising experts across the globe have agreed that the traditional media will...

Dentsu Aegis acquires Cosin Consulting with plan to integrate it with Isobar Brazil

Dentsu Aegis Network has announced the acquisition of Cosin Consulting (Cosin & Associados...

Features

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success....

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part...