Spotlight

LATEST NEWS

From grey to golden: Olusesan Ogunyooye, Marketing Personality Award Winner, reimagining insurance at AXA Mansard

There was a time when insurance in Nigeria was a shadowy landscape, grey, distant,...

Kora’s sundown sessions sparks fresh conversation on Africa’s AI future

Nigeria’s technology scene witnessed a new spark of optimism as innovators, founders,...

IMC

Omnicom shut media agency after account losses

Omnicom has announced that its media agency M2M in the UK will be shut down. The...

AAAN assures on take-off of advertising academy

…stakeholders fault delay President of Association of Adverting Agencies of Nigeria...

Features

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus...

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok,...