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LATEST NEWS

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...

Okoro urges creatives to harness streaming, brand synergy for growth

Veteran Nollywood actor, Ikechukwu Okoro has urged the Nigerian creative industry,...

IMC

Media Seal, Bytesize for WPI Global Agency Summit in Paris

One of Nigeria’s foremost media specialist companies, Media Seal and its sister...

Lagos NIPR Holds Stakeholders’ Conference August 29

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) will...

Features

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with...