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How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

IMC


Features

Beyond the Brief: How brands, agencies can maximise partnerships for success

By Seun Johnson As brands continue to strive for survival and relevance in...

Transforming advertising success with power of connected TV

By Seun Johnson Connected TV otherwise known as CTV has emerged as one of...

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap...