Spotlight

LATEST NEWS

Book Review – Brand Perception; The Customer-Focused Growth Blueprint

What does it take to turn a company into a brand that lives in people’s hearts...

Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M

Interpublic Group has been chosen to spearhead global media, creative, and production...

IMC


Features

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or...

FirstBank’s FirstGem: Redefining Women’s empowerment in Nigeria

The story of women’s contribution to Nigeria’s economy is as old as the...

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited...