Spotlight

LATEST NEWS

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

IMC


Features

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy...

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back...