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LATEST NEWS

EDGE Awards honour Sucre House as industry leader in influencer marketing

Sucre House of Entertainment has been named the Outstanding Influencing Marketing...

The business of culture: why investors should pay attention to EWA 2025

For decades, the global spotlight on Nigeria was anchored by our oil and gas sector....

IMC


Features

Emerging influencers become prime targets for scammers offering “free” products

By Zion Rufus Few things are as validating for a budding content creator...

Toothpaste brands shaping future with advanced formulations

By Felicia Nwosu Today, a lot of brands are leading the charge with herbal...

2025, year of authenticity in PR

By Akonte Ekine Guest Columnist The fields of communications, advertising,...