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Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

Your last chance to be a MAD Stars star ends on June 16

It’s your last chance to compete for fame at Asia’s only international festival...

IMC


Features

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during...

Market pressures will always exist — 7 ways to align your marketing strategies with core brand values

By Zion Rufus With brands often getting caught in a balancing act they can...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift,...