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LATEST NEWS

SERGE NOUJAIM Chief Executive Officer – Cool FM, Wazobia FM, Nigeria Info FM

Serge Noujaim is a dynamic force at the helm of Nigeria’s most iconic broadcast...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

IMC


Features

Major highlights that shaped 2024 in MARCOM industry

By Abimbola Mohammed As the curtain closes on 2024, Nigerian businesses are...

Has the metric of virality reduced creativity to a game of trends and timing?

By Zion Rufus “Can you make it go viral?” This is a question that...

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...