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Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...

Diageo reports 28% fall in annual operating profit

Diageo, the owner of global brands such as Guinness, Johnnie Walker whisky, Gordon’s...

IMC


Features

Transforming advertising success with power of connected TV

By Seun Johnson Connected TV otherwise known as CTV has emerged as one of...

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap...

Everything a Christmas Ad should NOT be

By Zion Rufus The holiday season is a time when brands pull out all the stops,...