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Marketing Edge salutes media partners for their support at EDGE Awards 2025

MARKETING EDGE, Nigeria’s leading consumer-focused publication, has expressed sincere...

Ekiti Governor positions state as Nigeria’s new investment hub, projects ₦893bn adspend by 2028

Governor Biodun Oyebanji used his keynote address at the Marketing Edge Awards to...

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Features

How brands are building tribes in pursuit of authentic connection

By Felicia Nwosu In the bustling, dynamic landscape of Nigeria, the concept...

Detty December drives new wave of festive experiences, tourism boom, creative industry potential

The Nigerian entertainment and media (E&M) sector is poised for significant...

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified...