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LATEST NEWS

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and courteous...

IMC


Features

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the...

‎Meta’s $220M fine reinforces FCCPC’s importance in consumer protection

‎It's no longer news that Meta Platforms, the parent company of WhatsApp,...