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Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across industries,...

‎Firewood Rice Nigeria set to unify Africa’s heritage at this year’s Jollof Festival

‎A food festival can bring together different regional cuisines, ingredients, and...

IMC


Features

Impulse buying is now a strategy: how the whim became a checklist

By Mofeoluwa Awe Once upon a checkout line, impulse buying was all about...

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral...

Why brands deserve a place on the balance sheet

By Mofeoluwa Awe In today’s brand-driven economy, where perception often...