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Guild of Editors suspends editor for one year

The Nigerian Guild of Editors (NGE) has suspended one of its members, Mr. Steve Osuji,...

Bridging Academia, Industry Gap: ARCON’s Effort to Shape Ad Future

The third annual Advertising Industry Colloquium (AIC) by the Advertising Regulatory...

IMC

Features

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or...

FirstBank’s FirstGem: Redefining Women’s empowerment in Nigeria

The story of women’s contribution to Nigeria’s economy is as old as the...

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited...