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LATEST NEWS

Dr. Olalekan Fadolapo: A Legacy of Excellence Beyond Borders

 At the 2025 EDGE Awards, an evening of glitz, glamour, innovation, and industry...

Olufemi Oguntamu named judge for the 2025 International Content Marketing Awards UK

Olufemi Oguntamu, Founder and CEO of Penzaarville Africa, has been appointed as a...

IMC


Features

How modern Nigerian TV ads are challenging traditional norms

By Seun Johnson For decades, Nigerian TV commercials followed a familiar...

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been...

How brands can boost retail media networks for greater efficiency

By Seun Johnson Retail media networks have become a powerful tool that allows...