Spotlight

LATEST NEWS

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...

George Eniola: Building brand trust through strategy, consistency and cultural context

There is a question that has shaped George Eniola Yetunde Olajumoke's career, one...

IMC


Features

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running...

Retinaad has come to address the pain points in the advertising and marketing communications industry – Iderawumi

Mr. Abiodun Iderawumi is the Executive Chairman of Retinaad Limited, a new advertising...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with...