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MARKETING EDGE ONTV hosts Kingsley James this Wednesday

MARKETING EDGE ONTV, will this Wednesday,  spotlights  Kingsley Oghenero Olusola...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

IMC


Features

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it...

Beyond Profit: How brands are driving justice in a changing world

By Mofeoluwa Awe In today’s world, a brand is more than just a logo or...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape...