Spotlight

LATEST NEWS

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world....

Publicis wins media duty for Unilever’s ice cream business

Publicis wins media duty for Unilever’s ice  business   Unilever has...

IMC


Features

World Day for Safety & Health: Leveraging Marketing for Workplace

World Day for Safety and Health at Work, commemorated on April 28th, is more...

The beauty of marketing, PR strategies tailored at niche interests – Tokunboh George Taylor

The Nigerian marketing communications industry in 2024 demonstrated remarkable...

Shots that save: how brands can champion the immunization conversation

By Mofeoluwa Awe Brands, marketers, and creative agencies have a significant...