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Wike land face-off: military’s brand appeal soars overnight as public admiration for defiant officer rises

The confrontation between the Federal Capital Territory’s Minister, Nyesom Wike,...

From grey to golden: Olusesan Ogunyooye, Marketing Personality Award Winner, reimagining insurance at AXA Mansard

There was a time when insurance in Nigeria was a shadowy landscape, grey, distant,...

IMC


Features

Powering brand growth, marketing strategies with connected data

Powering brand marketing strategies with connected data plays a huge role in...

Jobs: surest way to unlock prosperity – World Bank

By Amos Oladele World Bank has  identified job creation as the surest way...

Liverpool FC’s brand revolution

In a world where brand power frequently outranks on-field success, Liverpool...