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Dr. Emmanuel Efe Emefienim, EDGE Outstanding CEO Legacy Banker of the Year: A Paragon of Financial Excellence

Recognising great men who have  penchant, thirst, craze, and drive for excellence...

CWAY Drinking Water clinches double honours at the EDGE Awards

The 13th annual EDGE Awards gathered leading figures in business for an evening of...

IMC


Features

Why emotional marketing drives mother’s day campaign success

By Mofeoluwa Awe Mother’s Day is one of the most emotionally charged holidays...

Why brands prioritize community and giving back during ramadan

By Mofeoluwa Awe Ramadan is more than just a religious observance; it is...

Navigating brand boycotts in an age of hyper-sensitivity

By Felicia Nwosu Across the globe, a single misstep can plunge even the most...