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Dr. Fadolapo charges marketers on strategic communication as pathway to business growth

 Dr. Fadolapo spoke at the opening of Day 2 of the National Advertising Conference...

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant sleepless...

IMC


Features

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way...