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SPARK 40 Series: Think Lighter, More Power

In today's digital world, where seamless access, streaming, and online presence are...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

IMC

Features

Why Winning a Cannes Lions Grand Prix Shouldn’t Define PR Agency Success

By Anietie Udoh The 2024 Cannes Lions Festival of Creativity marked a historic...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative...

Cannes Lions PR Jury President Tom Beckman Says AI Is Changing the PR, Advertising Industry

By Anietie Udoh As the Cannes Lions International Festival of Creativity...