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Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

Roseline Abaraonye joins global beauty giant as Marketing Director

Roseline Abaraonye has been named to a senior role as Marketing Director at Imperio...

IMC

Features

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in...

Leveraging consumer feedback to shape brand future

By Seun Johnson To build a meaningful future and make a significant impact...