Spotlight

LATEST NEWS

MARKETING EDGE honours Otunba Seni Adetu: A timeless symbol of ethical leadership, vision, excellence Across Africa’s corporate landscape

In line with its vision of promoting excellence across Nigeria’s economic and business...

Good Mama crowned outstanding detergent brand of the decade at EDGE Awards 2025

Good Mama emerged as the Outstanding Detergent Brand of the Decade at the 13th edition...

IMC


Features

The global health message: how world health day campaigns transcend cultural boundaries.

By Mofeoluwa Awe World Health Day, observed every April 7th, is more than...

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers...

Beyond the screen: how brands can rekindle the magic of reading for digital natives

By Mofeoluwa Awe In a world where glowing screens and endless streams of...