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LATEST NEWS

EDGE Awards 2025: Taiwo Adeniyi named Outstanding CEO of the decade in manufacturing

The EDGE Awards 2025 honoured Mr Taiwo Ayodele Adeniyi, Group Managing Director and...

Influencer marketing proves its value: IPA data shows strong ROI across channels

Influencer marketing is proving its worth as a powerful long-term investment. New...

IMC


Features

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

The conversation around structured pitch fees in Nigeria’s advertising industry...

How brands are elevating mixology, flavour fusion, to make impactful statement

By Felicia Nwosu As brands continue to catch up with the fast-evolving consumer...

Healthy brands, healthy consumers: how companies are championing wellness on world health day.

By Mofeoluwa Awe As global conversations around wellness continue to grow,...