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More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

IMC

Features

Valentine’s Day: How brands turn romance into marketing gold

Love is a powerful emotion, and on Valentine’s Day, it becomes a currency...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

NYF Announces the Inaugural NYF Lady Liberty Leadership Program

New York, NY – February 11, 2025 – New York Festivals Advertising Awards, NYF...