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LATEST NEWS

LASHMA wins Outstanding Health Management Organisation of the Decade at EDGE Awards 2025

The Lagos State Health Management Agency (LASHMA) emerged winner of the Outstanding...

Santa Alba: Toasting to discovery, new beginnings

At the 13th annual EDGE Awards, Santa Alba was more than a fine wine; instead, it...

IMC


Features

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral...

Why brands deserve a place on the balance sheet

By Mofeoluwa Awe In today’s brand-driven economy, where perception often...

The new data-imperative- why quality, consistency, and privacy are the core of future-ready marketing

By Mofeoluwa Awe The marketing industry has undergone a radical transformation...