Owolabi canvasses need to reimagine traditional processes to align with digitization
By Felicia Nwosu
As the future of marketing continues to evolve rapidly in line with technological advancements and new trends, Damilola Owolabi, CEO of The Dami Owolabi Company and a renowned marketing professional, has canvassed the need for marketers to reimagine traditional business processes.
An eclectic brand strategist and communications consultant, Owolabi, who featured as one of the speakers during the MARKETING EDGE second Quarterly Virtual Summit, 2023 via Zoom, explored a thought-provoking theme: ”Increased Digitization: Keeping up with Shifts and Rising Demands”.
Noting that marketing professionals need to tap into vast technological opportunities to drive a much-needed transformation, he urged brands to latch on the extraordinary benefits of measuring the efficiency of their marketing campaigns and how they translate to growth.
“We are totally in a different era right now; we are in a fast-paced environment where the power that used to be in the hands of brands has moved to the hands of consumers. So, they are now hyper-connected and can dictate how things should be.
“The world of digitization makes us the driving force for business success and a lot of businesses need to latch on to that to be able to better serve their customers, drive return on investment and, most importantly, to stop winking in the dark. A lot of businesses still wink in the dark. To stay competitive, these demands of customers need to be met and businesses must leverage data and digital space to be able to achieve this,” he said.
The brand expert while shedding more light on the power of technology in transforming and shaping the future of marketing, enumerated several ways businesses can adopt digitization to accelerate change and disruption in a dynamic environment.
According to him, these include re-imagining traditional business processes, developing a strong online community, embracing data-driven marketing, staying agile and adaptive as well as investing in talents and training to enable them to offer better consumer services and increased growth.
“Digitization has become a transformative force in the marketing landscape. Businesses must adapt to shifting consumer behaviour, leverage emerging technologies, harness the power of data and analytics to deliver exceptional customer experience and increase efficiency to stay competitive.
“Digitization is not just a trend; it is the future of marketing. Embrace it, stay agile and leverage its power to drive success in your marketing efforts,” Owolabi concluded.
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