Olubayo Adekanmbi moves to Airtel as Chief Strategy and Sustainability Officer

Olubayo Adekanmbi, the founder of Data Science Nigeria (DSN), has been appointed Chief Strategy and Sustainability Officer of Airtel Africa, headquartered in London, United Kingdom, to lead its strategy, partnership and sustainability roadmap.

Before now, Adekanmbi previously worked for MTN in South Africa and Nigeria as Chief Transformation and Strategy Officer, Chief Marketing and Strategy Officer, General Manager, Business Intelligence and Head of Strategy and Analytics. He has about 21 years of cognate industry experience.

This was revealed in the Airtel Africa’s website, where the leading telecommunication brand stated that,
“Adekanmbi will be “responsible for leading strategic business-wide initiatives, including innovation, strategic investment, operational efficiencies, and partnerships. In addition to this, he is also responsible for delivering Airtel Africa’s Group Sustainability. He is part of our Executive Committee and reports directly to Segun Ogunsanya, CEO.”

Olubayo is known for his innovative contribution to strategic innovation and analytics practice in telecommunication through DSN. His work on the use of machine learning algorithms in customer value and risk management earned him global recognition by the U.S. based Corinium Intelligence as one of the Top 100 global innovators in data and analytics. This solution also earned him a Yello Star award in 2013 for enabling billions of naira in revenue growth.

Olubayo is an innovation leader who has driven impactful strategic projects and innovations. He was the Nigeria lead for the MTN Group-led efficiency transformation programme IGNITE, a future-shaping intervention by MTN to accelerate the company’s business and financial performance.

As a strategist, Adekanmbi led many short and long-term strategic initiatives, like e-SIM, 5G trial, data monetization, spectrum acquisition, agile transformation, national roaming pilot, data centre, 5G strategy, etc.
He also works at the nexus of the use of artificial intelligence and data science for the attainment of the United Nations’ Sustainable Development Goals (SDGs). One of his works was the evidence-based, national COVID-19 intervention, conducted with the Nigerian Governors’ Forum, using anonymised telecoms mobility data and other multiple points of interest data for social good. In partnership with the GSM Association (GSMA), Cambridge University Press recently published this work.

DSN has evolved into Africa’s number one artificial intelligence learning, research, start-up incubation, social product development network.


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