OAAN, MIPAN hold health walk against kidney disease
By Felicia Nwosu
The Outdoor Advertising Association of Nigeria (OAAN) and the Media Independent Practitioners’ Association of Nigeria (MIPAN) have held a “ Health Walk against Kidney failure” to drive awareness for kidney failure and to educate the populace on its prevention and treatment. It was held on Saturday, 12th March 2022.
The 7km walk exercise which brought together members of both outdoor advertising and Media buyers sectors of the industry took off from Lagos Television, Agidingbin, and ended at the Police College Ground, Oba Akinjobi Way, and Ikeja.
In the bid to create awareness and enlightenment on the deadly disease, there was a health talk session to educate participants on preventive measures, management, and the risk involved with kidney failures.
Elaborating on the exercise, Emmanuel Ajufo, President of Outdoor Advertising Association of Nigeria, stated that, the leadership of both Associations thought it necessary to raise a health awareness campaign that will focus on the importance of the kidney, how to reduce the risk associated with the disease as well as how to manage the disease.
“The two Associations have had a wonderful relationship and both of us believed that we should collaborate to help the industry come together for our collective growth and it is also part of our CSR to our host community. We agreed that kidney health is a major concern because a lot of us do not know how important it is to take care of our kidneys. So we decided to plan to hold it at this period so that it can coincide with World Kidney Day. The benefit is enormous.”
Ajufo also revealed that the health exercise was scheduled to hold on 16th October 2021, but was postponed to this year, to commemorate this year’s World Kidney Day which holds 2 March annually.
Members of the outdoor who participated at the Health Walk noted that it was beneficial and should be encouraged. Nnodim Ambrose, of Marketing and Media Ltd, commended the organisers while calling on other sectors to follow the trend.
“Most of us are getting old. We need to exercise to be agile to enable us to do our work. It encourages those with kidney disease, obesity, and diabetes to exercise more. That is the essence of this. It helps to get rid of toxins in our bodies. Instead of annually, it should be bi-annually or quarterly. It is part of networking within the industry. I encouraged other sectors to adopt and emulate this because it is a good thing.”
Rilwan Ajiferuke, General Manager, Plural Media and Technology Ltd, was elated that it has allowed the practitioners to carry out compulsory exercise, which was restricted by their busy schedules.
“This is a fantastic opportunity for one to get the body alive again if one has not been doing that before. I believe that it should be a continuous exercise. It is something that should be encouraged. It even allows some bonding as well. Beyond the regular daily routine of our career, and you are not able to have an opportunity to flex the muscle, this is a fantastic opportunity and I believe it should be an annual event.”
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