NIMN holds Annual Marketing Conference today, harps on growth of SMEs
Small Scale and Medium Entrepreneurs have been charged to harness the opportunities inherent in the COVID-19 era to innovate and reinvent their institutional identity in order to stay ahead even post Covid-19.
Director General of Bureau of Public Enterprises, Mr. Alex Okoh gave this charge in his keynote address today at the Annual Marketing Conference of the National Institute of Marketing of Nigeria held in Radisson Blue Hotel, Ikeja Lagos.
Speaking on the theme: ‘SMEs in Post COVID-19 World’, Mr. Alex Okoh while highlighting the challenges of SMEs in Nigeria called for synergy among stakeholders to support SMEs affirming the need for entrepreneurs to leaverage on Digital platforms and and e-commerce to drive visibility, induced market, create appeal and engagement.
President of NIMN, Mr. Tony Agenmonmen while delivering his welcome address said discourse around the challenges of SMEs should be encouraged as it’s vital in ensuring critical issues are addressed.
The Conference also featured a panel session moderated by Mr. Lampe Omoyele where panelists gave insightful contributions on the need to create an enabling environment for SMEs to thrive as they are the catalyst of growth and development of any nation.
They listed easy access to loans, infrastructural development, effective policy formulation, training and technology as the ways SMEs in Nigeria can be made viable and productive.
The panelist were Dr. Ikenna Nwosu, Prof. Mande Samalia, Mrs.Nike Ogunlesi, Dr. Muda Yusuf and Dr. Dele Alimi.
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