NIMN focuses on capacity building in H1
By Oghale Mafuru
National Institute of Marketing of Nigeria NIMN, the umbrella body for marketing professionals in Nigeria has, in the last six months demonstrated resilience and forward-thinking through different initiatives and modalities put in place to reposition the marketing profession in Nigeria.
The marketing body revealed in two previous town hall meetings that the institute under the leadership of Mr. Idorenyen Enang heralded a dispensation of inclusivity and deliberate focus on capacity building as part of efforts to enhance the value of marketing professionals in Nigeria as well as improve professional output in line with global practices and current trends.
In its report, the body hinted that the review of the NIMN Act has reached an advanced stage and that the review of the marketing curriculum is currently in the works with inputs from academia and marketing professionals.
“Where we are now is that it is currently with the drafters. Once the drafters are done, we will call for an extraordinary meeting where this will be put to vote, and with the ratification by Council, we will then be ready to approach the National assembly” the institute stated.
While disclosing that efforts are on top gear to resuscitate the NIMN journal of Marketing with a commitment to producing at least two editions every year from 2023 the institute revealed that it is working on introducing a Continuous Personal Development platform and periodical learning interventions for members to acquire skills and knowledge that are in tandem with current realities.
In line with plans to encourage inclusivity and a sense of responsibility, the institute embarked on a massive membership drive initiative with visits to different clusters and regions stimulating regional participation as well as offering relapsed members an opportunity to be reintegrated into the institute.
“We need to rejig our membership modus operandi so that we can be more inclusive and at the same time drive the relevance of our institute. We need to put up some serious reforms in the way we are going about our membership” the president stated.
The marketing institute also revealed that it is in partnership with other Sectoral Heads, professional bodies as well as the National Television Authority, NTA to ensure that the marketing profession in Nigeria attains an enviable height in the comity of marketing bodies in the world.
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