Nigerian retail giant, Spar leverages football to engage customers
While the World Cup, a global soccer “war” is raging in Russia, Spar, leading chain of hypermarket stores in Nigeria has, in its uniqueness, strategically introduced Spar Football Challenge, an innovative platform to unite its shoppers, their families and friends.
Spar Football challenge is a unique platform around basic skills of football and gives a nice opportunity to Children and Grown Ups as well to showcase their skills and have lots of fun at the same time. The participant plays Football activities such as Penalty Shootout, Free Kick with Wall, Shoot Backward, Save the Goal, Shoot through the Mark, Dribble through Hurdles & Shoot, Juggling with Hurdles and Keep the Ball On-Air to test themselves and win prizes. The challenging games were played on a nice setup laid out on a green turf in the store’s car park area.
SPAR Football Challenge will be held on weekend across six Spar stores at Ilupeju, Lekki,Tejuosho, Port Harcourt Mall, Calabar Mall, Enugu Mall and Abuja Ceddi Plaza Mall; and the events are meant to run simultaneously from June 15th to July 8th 2018.
The first weekend of the Spar Football Challenge which was categorised as School vs School Challenge was held in Illupeju with 30 different teams of boys and girls within the age bracket of 8-15 years from more than 13 schools competing against one another. Each member of the winning team got themselves Footballs, water bottles and wristbands along with a food pack.
Interestingly, the Spar Football Challenge also had the Parents vs Children version which turned out to be a welcoming idea to both participants and viewers. The challenge games were also open for Individual Children and Adults to challenge themselves and earn prizes.
Generous prizes and freebies such as Gift Vouchers, Footballs, Jerseys, Face caps, Water bottles, Key rings and wristlets have been made available to motivate and reward participants.
John Goldsmith, the head of marketing at Spar, in his statement on the planning out the modalities for the challenge said,“Planning SPAR Football Challenge has been a most rewarding task, one which we are too excited to continue in the coming years. It brings immense joy to our hearts watching children and their parents compete together and against other families. Right from the installations of the play sites, officiating and declaring winners in various categories, it has been fun all the way for the participants and SPAR as well. We will continually seek better means to engender the spirit of community and togetherness wherever we go.”
He also stated that,“SPAR Football Challenge fits into the over brand philosophy of “My Nigeria My SPAR” and provides an opportunity to give back the communities which SPAR stores serves”.
No doubt, the SPAR Football Challenge will inspire young and mature sports enthusiasts across host communities who will participate to believe in themselves and challenge themselves to do more. The goal is not necessarily to win as everyone gets a prize but to participate and interact in a fun-filled and peaceful ambience. Indeed, the Challenge will foster healthy friendships and interactions amongst children and adults from diverse ethnicities, thus promoting the one-Nigeria dream via Football.
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