Nigerian entertainment industry to surpass $14.8b by 2025
By Seun Johnson
The Nigerian entertainment industry is projected to set a staggering record by surpassing $14.8 billion in revenue by 2025.
Latest Statista report shows that the record breaking growth will be fuelled by film, music, fashion, and digital innovation as the sector continues to solidify Nigeria’s status as a global cultural powerhouse.
According to industry experts, the convergence of factors such as the digital revolution, rising global demand for African content, and innovative partnerships between creators and tech giants will significantly drive the sector’s growth.
In 2024, reports show that streaming platforms like Netflix, Amazon Prime, and Boomplay contributed significantly to the industry. Their contributions include increased demand for Nigerian content, higher production standards, new revenue streams, and growth in the Subscription Video on Demand (SVoD) market.
Similarly, superstar artists like Rema, Burna Boy, Tems, and Davido have emerged as major contributors to the Nigerian entertainment industry.
In the past year, Burna Boy became the first African artist to sell out a stadium show in the United States. He has received ten Grammy nominations, the most for any Nigerian artist. His song ‘Higher’ was nominated for Best African Music Performance in 2025.
Also in 2024, Davido earned $70 million from his album Timeless. He was nominated for Best African Music Performance in 2025 for his feature on Chris Brown’s track “Sensational”.
Rema’s sophomore album HEIS was nominated for Best Global Music Album in 2025. His song “Calm Down” with Selena Gomez emerged as one of the most-streamed Nigerian songs ever.
In the same vein, Tems’ song “Free Mind” becomes a fan favorite worldwide. She also featured on Wizkid’s song “Essence”, which is one of Nigeria’s most loved songs.
Government support is also expected to play a critical role in the growth through initiatives like the Creative Industry Financing Initiatives (CIFI). The initiative is primarily set up to povide funding and infrastructure for filmmakers, musicians, and other creatives.
Experts however believe that the growth will not only reflect economic success by 2025, but the dominance of Nigeria in the entertainment sector and the rise of African culture as a force to be reckoned with on the global stage.
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