Nestle Localizes global campaign to strengthen brand engagement
Nestle, the world’s largest food and beverage company committed to enhancing quality of life and contributing to a healthier future, has unveiled ‘Yelo Peppe’, an African version of its global campaign known as ‘WORLDCHEFS Academy’ to further engage its consumers.
Yelo Peppe, which is from the stable of Maggi, one of the pioneer brands of Nestle, is an online nutrition education series which aims to create awareness on nutrition by promoting healthy cooking through the celebration of contemporary African cuisine in a bid to foster healthy lifestyle.
Unlike its global version, WORLDCHEFS Academy, which is an online portal and mobile app with an offline mode mainly for aspiring chefs, accompanied with a chef certificate and badge, Yelo Peppe on the other hand, is a 13-week online series which highlights the numerous challenges that modern African women face when trying to balance providing nutritious and healthy food for their family and other demands of a modern life.
The series which is in French and English language in order to appeal to Francophone African countries, showcases the intrigue, drama and passion in the lives of five women navigating life as it as to do with career choices, feeding their families and interpersonal relationships.
This drama-filled initiative will further strengthen Maggi’s equity of inspiring women to use local ingredients to cook tasty meals for their families.
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