Nestle commits to developing healthier products for kids
In a bid to drive relevance among wellness conscious consumer and encourage healthy living, Nestle has unveiled its global ‘Nestlé for Healthier Kids’ initiative. The launch of the campaign, coincides with United Nations International Day of Families which comes up every May.
The program which includes the further development of healthier products and advice for families on nutrition and exercise is aimed at helping 50 million children lead healthier lives by 2030.
Since it was founded, Nestlé has committed to helping parents and caregivers provide the right nutrition to their children. With this new initiative Nestlé is accelerating the transformation of its food and beverage portfolio worldwide. In 2017 alone, the company launched more than 1000 new products to meet the nutritional needs of children. In the same year, it provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micro-nutrients such as iron, iodine and vitamin A.
Mark Schneider, Nestlé CEO, said: “Childhood is a time where life-long habits are formed. We want to help parents make healthier choices for their children. This is why we are accelerating our efforts to support families in raising healthier kids and we call on others to join us in this endeavor.”
Nestlé already reformulates around one third of its product portfolio every year. It will use its industry-leading innovation capability to further enhance foods and beverages for children with even more fruits, vegetables, fiber-rich grains and micro-nutrients. Nestlé will also continue to reduce sugar, salt and saturated fats. Some recent product launches include Gerber Grabbers Strong Veggies vegetable and fruit purees, Nido organic milk powder and Nesquik Alphabet whole grain breakfast cereals with reduced sugar.
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