MultiChoice appoints BHM as PR agency
By Joseph Ekeng
If there are any doubts left as to Black House Media’s position as Nigeria’s leading Public Relations agency, it is gradually clearing away as the agency has continue to tower above competition by winning one major account after another.
Now, few months after it took ownership of the MTN PR business in Nigeria, the agency has yet again been appointed as the PR consultant to MultiChoice, another South African multinational.
The agency which is headed by Adekunle Ayeni, pitched for the account alongside a number of other top PR players in Nigeria, but at the end of the contest, BHM was chosen as the preferred bidder.
Besides working on MTN account, BHM is also one of the three PR agencies that work for Nigerian Breweries Plc. The new win is a major boost for BHM, and it puts the agency at the very top bracket of the major players in the industry.
The outcome also reinforces the agency’s impressive growth trajectory, especially in the last one year. Until about a year ago, the only major multinational brand on the agency’s portfolio with big budget was NB Plc. But the last several months have brought a whole lot of good tidings for Ayeni and his team, who now control a huge size of the industry’s PR billing, by virtue of working for some of the industry’s top marketing spenders.
BHM’s fast growth and transformation from a midsize PR agency, to one of the powerhouses in the segment contrast sharply with the general climate in the industry, where agencies’ billing are dropping sharply and margins are thinning out or even disappearing.
Analysts have said that BHM’s strength in digital PR, content development and understanding of the youth market and media landscape gives it an edge over competitors.
RECOMMENDED ARTICLES
Comment
No comments found.