MTN employees empower youth during 21 Days of Y’ello Care

Nigeria’s leading telecoms network brand recently held the 13th edition of 21 Days of Y’ello Care, its annual employee volunteerism programme which runs from 1 to 21 June across the company’s footprint.

Some initiatives that MTN Nigeria execute during the three week programme include E-Library set-up in some secondary schools across Nigeria, ICT and Business Skills programme at Skill Acquisition Centres (SACs) and Career Development Training for Youth.

There was also Hackathon challenge for web developers to produce a technological solution that addresses up to five of the United Nation’s Sustainable Development Goals (SDG’s) which are No Hunger, Zero Poverty, Quality Education, Good Health and Well-being, Industry, Innovation and Infrastructure. MTN staff also embarked on an awareness walk for mental health.

The campaign which is themed “Creating a brighter future for the youth” for the 2019 Y’ello Care” is designed to address some of the challenges facing young people in Nigerian, especially youth employment.

“We believe that if we all join forces, there will be a rise in youth empowerment and a decrease in the prevalence of youth unemployment. Our goal for this year’s Y’ello Care programme is to do our part to support young people and help tackle the various issues they face,” Esther Akinnukawe, Chief Human Resources Officer, MTN Nigeria, who represented Ferdi Moolman the CEO, said:

“As the leading mobile operator in emerging markets and given our understanding of the transformative power of digital innovation, we constantly seek opportunities to connect people with technology, so that all our stakeholders can enjoy the dividends of the digital age. As the Fourth Industrial Revolution progresses, we will work to equip our youth with the skills and knowledge they require to effectively prepare themselves for the digital future,” she added.

21 Days of Y’ello Care is a group-wide initiative that cuts across all the 21 countries where MTN has operations. The event was done with support from IBM and Oracle.


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