Mobil targets customers’ passion point at 2022 LITF
By Felicia Nwosu
Mobil, the owner of Mobile branded lubricants in Nigeria, is strategically meeting its customers at their passion points while positioning for growth at the ongoing 36th edition of the Lagos International Trade Fair (LITF 2022).
As the LITF moves to the 5th day, Mobil, among other smart brands, are already making waves by connecting with both old and new customers while creating value for the brand.
Sharing the memorable experience with MARKETING EDGE at the Fair, Olanrewaju Ayanniyi, Field Marketing Advisor for Mobil, described the outing as a wonderful experience for both the customers and the 11 Plc, exclusive authorized distributor that blends, packs, distributes and markets Mobil branded lubricants in Nigeria.
“The experience so far has been wonderful, especially with the number of customers coming in; it meets our exact expectation. It is a good platform and we are glad that we are here. As we all know, we are the fore-runner when it comes to lubricants. We are everywhere but, as I said, this visibility will also add more to the mileage as people get here to buy the product. They are so glad that they can find the product here. The Lagos Trade Fair has helped in getting us closer to our customers. They appreciate it more with that feeling of coming closer to the product and having that confidence that they are buying the original product. You could hear them say, ‘we feel it’; this is original and this is where we can get it’,” he said.
Looking forward with optimism to subsequent editions of the trade fair, Ayanniyi, who expressed dissatisfaction in certain areas, called the attention of the organisers for better outings.
“By God’s grace, we look forward to next year’s edition. There is this particular thing I have noticed’ the issue of gate entry. I think it’s something that might draw some people back from coming in. If people have spent enough to come and display their products, there should be a free entry and exit for people. As they said they want to help the populace to get goods at discounted rates, the ‘free entry and exit’ should have been a better option than giving them a levy at the gate.
“When I was coming in, I could see many people going back from the gate because they were not allowed free entry. There are students who would want to get something for Christmas but paying that gate fee would affect their budget. I understand there should be crowd control but there should be a better way of managing the crowd. So far, their security operations are okay. It is a good mark on security and we hope it continues like that till the end of the trade fair,” he said.
11Plc, the authorized distributor to blend, pack, distribute and market Mobil branded lubricants in Nigeria, is also poised to deliver Excellent Engine Protection. 11PLC is committed to maintaining high standards for integrity, adherence to safety, health and environment. It is a leading company in the promotion and sharing of best practices in the downstream sector of Nigeria’s oil and gas industry.
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