Meet MARKETING EDGE’s Top 10 Brand Strategists in Nigeria – Solarin
Adewale Solarin is the Head of Strategy and Planning, Insight Publicis.
Driven by his belief that “living is about making a difference,” Adewale Solarin, Head of Strategy and Planning at Insight Publicis has built a career on relentless curiosity, critical thinking, and a commitment to innovation.
As a seasoned brand strategist, analyst, and writer with over a decade of expertise in strategic planning and brand management, Wale stands tall as a thoroughbred professional who regularly questions conventional methods and sought better, simpler, and more creative solutions to complex issues, a trait that has set him apart among his peers.
With a focus on driving growth and managing complexity, he’s renowned for his strong strategic thinking, adeptness in people development, and ability to challenge the status quo. His leadership has guided many brands through transformative change, delivering impactful results across diverse industries.
In his career, Wale has contributed to major brands such as Nigerian Breweries’ “33” Export Lager, FirstBank Nigeria, Swift Networks, Red Cheetah Broadband, Mamba Energy Drink, and British American Tobacco (BAT).
His specialties include brand management, strategic development and execution, market research, analytical decision-making, new product development, and emerging consumer identification.
Additionally, his skills in communication, creative problem-solving, and team management have enabled him to excel in collaborative environments and high-stakes projects.
Wale’s leadership style is one of simplicity, empowerment, and inclusivity, valuing diversity of thought and leveraging differential thinking for effective business solutions.
His areas of interest include brand and portfolio strategy, communication strategy, consumer insights, data analysis, digital marketing, and trade marketing.
Throughout his career journey, Wale has brought a unique vision and a passion for making a lasting impact in every role he undertakes, underscoring his commitment to excellence in brand strategy and management.
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