Meet MARKETING EDGE’s Annual Summit Panelist – Vikas Mehta
By Felicia Nwosu
Vikas Mehta, CEO of Ogilvy Africa, is set to lead the conversation as a guest speaker at the upcoming MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence. The event, scheduled for Friday, September 27, 2024, at 9:00 AM via Zoom, will feature Mehta sharing his insights on “From Insights to Impact: The Future of Marketing.”
With a career spanning over two decades, Mehta has worked across a wide spectrum of Developing & Emerging (D&E) markets, including 15 countries in North Asia, Greater China, South & South-East Asia, and the Pacific region. As CEO of Ogilvy Africa, he oversees the network’s operations in 39 countries across East, Central, and West Africa, leading a team of approximately 900 people managing a portfolio of over 100 brands.
Mehta’s prior experience includes founding and leading agencies such as PointNine Lintas and Mullen Lintas in India. Under his leadership, Mullen Lintas became the youngest agency to reach the top 10 in India, with a portfolio of around 60 brands across creative, digital, and content disciplines.
He has also held various leadership roles, including Group Chief Marketing Officer at MullenLowe Lintas Group, where he drove group strategy for organic and inorganic growth, strengthened the agency’s equity, and built the company’s innovation funnel of new offerings and services.
Throughout his career, Mehta has received numerous awards and recognition, including Global (and Africa) SABRES, WARC Effectiveness (Lion), D&AD, Cannes Lions, LIA 2022, and Loeries Africa. He has also been named AdAge International Agency of the Year Finalist and APAC Effie Agency of the Year.
As a seasoned marketing expert, Mehta will share his expertise and insights on the future of marketing, focusing on the importance of leveraging insights to drive impact. His session is expected to provide valuable learnings for marketers, advertisers, and industry professionals attending the summit.
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