Meet MARKETING EDGE facilitator at Fireside Conversation – Segun Ogunleye
Segun Ogunleye is a strategic integrated marketing communication professional with over 14 years of experience managing global fast moving consumer goods (FMCG) brands, including PepsiCo and the PepsiCo-Unilever joint venture. He is currently the General Manager of the 7up Bottling Company.
He is a creative and collaborative leader with a solid background in brand development, brand building, and experiential marketing, as well as great delivery and activation skills.
He believes in and drives marketing strategies that directly translate into commercial success, delivering profitability, market share, and volume growth while building brand equity and he believes in and drives marketing strategies that directly translate into commercial success, delivering profitability, market share, and volume growth while building brand equity.
He has worked at Cadbury Nigeria PLC as a communications assistant and at the Nigerian College of Aviation Technology in Zaria as a special assistant to the public relations officer.
He was previously the manager of Mullen Lowe Lintas Group’s brand and communication strategy, as well as the leader of the brand and communication unit at UBA Metropolitan.
He formerly worked for SmartMark Limited in Ghana and Nigeria as Marketing and Communications Manager. He is a qualified Brand Manager at Pan Atlantic University’s School of Media and Communication in Lagos, Nigeria.
He also received an advanced certificate in strategic management, public relations, advertising, and applied communications from the London School of Business and Finance (LSBF). He also completed the Executive Marketing Program at the Business School for the World.
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