Meet Marketing Edge Award Jurors
Juror — Mrs. Iquo Ukoh is a quintessential professional and multi-dimensional Marketing Advisor and Expert. She is a distinguished fellow of Nigerian Institute of Marketing of Nigeria and a highly respected veteran within the West African Marketing Communications space.
She is a recipient of many awards, including the prestigious Access Bank 2015 Seasoned Professional of the Year. She has served as the 1st Vice President of Advertisers Association of Nigeria and other committees in the Advertising/Communication subsector such as Advertising Practitioners Council of Nigeria, APCON. She is a member of the Nutrition Society of Nigeria and also a member of Dietitians Association of Nigeria. She is on the advisory board of Rise Youth Networks and member of several women organizations. Currently, she is on the board of Trustees of the Advertisers Association of Nigeria.
Having managed many global brands for Nestle, Mrs. Ukoh has strong flexibility in adapting global strategies to local application, while delivering accelerated market growth. She is passionate about people hence her customer-centric and insatiable drive to understand them (customers) more and more.
This marketing Amazon has extensive experience in Business Strategy, Marketing Strategy and Implementation. Result focused and strong people leadership skills with several years experience in Marketing and General Management in Nestle Nigeria, Iquo has developed many managers in the field of marketing in Nigeria. She was the first female Marketing Manager and the first woman to seat on the board of directors of Nestle Nigeria.
She has in-depth understanding of the impact of preventive health interventions on human population having obtained a bachelor degree in Nutrition and Dietetics from the University of Nigeria and worked with Nestle Nigeria, National Institute for Medical Research and University of Lagos Teaching Hospital.
Iquo Ukoh is currently the CEO of Entod Marketing, a marketing consultancy company with rich experience/practical expertise in helping brands and businesses drive sustainable growth within the African context. Entod leverages deep local consumer and trade insights, to develop, optimise and execute differentiated marketing strategies for its clients. Iquo is also the founder of 1qfoodplatter.com a Nigerian food blog that has made notable impact in the Nigerian food space.
She sits on the boards of Saro Lifecare Ltd and Letshego Micro Finance Bank as a Non- Executive Director.
Some papers delivered by this marketing Amazon include, but are not limited to “Understanding Marketing Strategy” (Advertising Agencies Association of Nigeria, 2014); “Client Agency Relationship – How to make it work” (APCON lecture, 2014); “Gender Balance in Corporate Environment- (UNAAB, 2014); “Empowering Women with Technology (W Community (Women)”, Access Bank 2015); and over 15 articles published on the LinkedIn and several short articles.
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