Meet MARKETING EDGE 2023 Summit panelist – Ilyas Kazeem
Marketing Director, Food Commercial Division of Flour Mills of Nigeria (FMN), Ilyas Kazeem will be on the MARKETING EDGE 2023 Summit panelists’ session alongside other industry thought leaders.
Prior to his appointment at Flour Mills of Nigeria, Mr. Kazeem was a Marketing Sales Director with over 15 years global and regional work experience across multinational FMCG and Food industries with core expertise in Global Business Management. He has worked across various segments of Marketing ranging from Category Design to Product Development for Sub Saharan Africa, Category/Brand Management for East and West Africa, Marketing Brand Communication for West Africa. He has developed and executed Sales, GTM plans, Whitespace expansion plans across multiple categories in SSA.
Mr. Kazeem also has deep expertise in Digital Marketing (PPC, Social, Direct Marketing etc.) with full CRM integration, driving ROI and CPR growth. He is excellent in Content Management, Media Plan and Strategy Development and a renowned Capability growth leader for team and partners.
Mr. Kazeem served as the Group Marketing Director for ENG Africa with over 15 years Marketing and Category Sales work experience across multiple geographies in Sub-Saharan Africa. He has numerous experiences building brands across the FMCG sector, having worked with P&G and Hayat Kimya prior to joining Eat‘N’Go in 2018 as Domino’s Marketing Manager.
The ace marketer is a graduate of the University of Oxford, where he bagged a Master-level degree in Global Business Management from the Said Business School. He is also currently a Doctorate Degree Research Student in Business Administration at the Durham University Business School. Ilyas has an MBA in Marketing and a bachelor’s degree in Chemical Engineering.
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