Meet MARKETING EDGE 2023 Summit & Awards’ sponsor – Domino’s
Eat’N’Go Limited, the master franchisor behind Domino’s Pizza Nigeria, is partnering with MARKETING EDGE on its 2023 NATIONAL MARKETING SUMMIT and MARKETING EDGE BRANDS & ADVERTISING EXCELLENCE AWARDS, scheduled to take place on the 15th and 16th of September, 2023.
Founded in 2012 in Nigeria and the first company to bring world class pizza into the country, Domino’s, the number one Nigeria pizza, is a global company with over 20,000 stores in over 70 countries in the world. The company has over 80 outlets in Nigeria. Based on its expansion strategy, the goal is to ensure that it improves its supply chain and market penetration. The company said this development will increase its reach and upskill the labour force as it continues to push the boundaries of its tasty offerings and premium service.
Domino’s has, no doubt, become a household name for many Nigerians as the go-to Pizza spot to enjoy and satisfy customers with tasty treats and menu offerings. It understands the cultural nuances of Nigerian consumers, especially their love for food and in their belief that variety is indeed the spice of life. To ensure consumers are not bored with the same taste and flavour all through the year, the firm is in constant innovation to consistently delight its customers by revamping its extensive menu in Nigeria, an exercise that reinforces the company’s commitment in providing the best customer experience through high quality products and customer service.
Also, as a people-centered brand, Domino’s is concerned with the pocket of its consumers, especially with the incessant economic downturn biting every consumer. It has uniquely customized its pizzas to suit the taste-buds of its Nigerian customers with a significant enhancement of all the pizzas, including new flavors at a more value driven price. The improvements in the menu have been designed to provide customers with better value by providing Xtra toppings, Xtra flavors and Xtra cheese at reduced menu prices to present customers with a wider selection of quality pizza options that are delicious and affordable,
These include flavours such as the New Domino’s Jambalaya Pizza, which was introduced to spice up Christmas seasons Domino’s Pizza for all pizza lovers. The JAMBALAYAPIZZA is a NEW exciting exotic flavour, a sweet blend of Pineapple, Plantain, Sweet Corn, Grilled Chicken, and rich BBQ sauce, giving consumers that Tropical sensation and Nostalgic Xmas vibes.
To infuse itself as a patriotic brand with the Niaja spirit, it introduced something extraordinary for the Independence celebration all through October, known as the TRUE TASTE OF NAIJA in a box! The NEW Domino’s Pizza NAIJA FIESTA Pizza is with more than enough toppings and that signature smokiness reminiscent of those unforgettable moments with friends & family.
Also, as a people-centered brand, Domino’s is concerned with the pocket of its consumers, especially with the incessant economic downturn biting every consumer. To ameliorate this, it launched several pocket- friendly specialties in the market to ensure every consumer has a taste of its mouth-watering pizza without much pinch on the pocket.
Having embraced technology at the heat of the pandemic, Domino’s also operates on a zero contact delivery quick service, through an order or via its website or mobile app, to encourage staying safe for its consumers. It has gone further demonstrate its brand culture of continued innovation and customer centricity as leading Quick Service Restaurant operator by flagging off the delivery of Pizzas in 20 minutes nationwide in commitment to the vision to offer quality and timely services to its teeming consumers, with the understanding the impediments posed by traffic in Lagos state and the impatience of Lagosians. It has also embraced several partnerships to extend its wings of offering.
The QSR leader says it is passionate about delivering hot, fresh, delicious, cheesy & juicy pizzas with loads of toppings to provide happiness in every bite. Also, reducing the prices of our pizzas is a way of ensuring that more people can afford yummy pizzas, and enjoy extra value.
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