MediaReach OMD has appointed Seun Kasali Emmanuel as Senior Executive, Media Planning and Strategy, reinforcing its commitment to talent development and strategic excellence in media management.

A New Career Chapter

Sharing the news on his LinkedIn page, Kasali expressed enthusiasm about the new role, stating, “I’m happy to start a new position as Senior Executive, Media Planning and Strategy at MediaReach OMD.” His announcement marks a significant career milestone as he joins one of Nigeria’s foremost media agencies.

 

Professional Growth and Experience

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Before this appointment, Kasali built a solid foundation at BrandEye Media, where he served as Media Planning and Strategy Executive and previously as Assistant Media Planning Executive.

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Through these roles, he honed his ability to manage campaigns, align media strategy with brand objectives, and deliver measurable outcomes for clients.

Expertise and Core Competencies

Kasali brings a deep understanding of advertising, brand management, and media investment to his new role. He now leads initiatives that span media planning, strategy, and buying, while also managing brand campaigns and optimizing media investments to boost brand visibility and strengthen consumer engagement.

With a passion for analytics and audience insights, he consistently translates data into strategic action plans that drive marketing performance.

Educational Background

Kasali earned his degree in Economics from Umaru Musa Yar’adua University and further advanced his expertise by studying Media Management at Alphabet Media Academy (AMA). His academic grounding in both economics and media management gives him a unique perspective on the financial and creative aspects of marketing strategy.

Looking Ahead

As Kasali steps into his new role at MediaReach OMD, he brings a combination of discipline, creativity, and data-driven thinking that reflects the agency’s reputation for innovation in media strategy.

With his diverse experience and continuous drive for excellence, he is well positioned to contribute to MediaReach’s mission of delivering value-driven communication solutions for brands across Africa.

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