The Media buying and planning agencies as well as their advertising counterparts have praised the performance of Nigeria’s premier talk radio station, Nigeria Info. The station recently turned five and organised series of events to celebrate the milestone.

One of the anniversary events was a Meet and Greet forum held in Ikeja, Lagos, which was aimed at sensitizing various stakeholders in the media and integrated marketing communications industry about the successes and milestones of the radio station.

A number of high profile executives of the radio station and some of its OAPs were on hand to engage stakeholders on a personal level and most of them made presentations about the ideology, vision and impact of the radio station in the last five years of operations.

Deputy Manager, Client Service, Advalue Advertising agency, Mr. Ikechukwu Geoffrey, said that Nigeria Info has been a veritable platform for his clients to advertise their brands and reach out to their numerous customers.

Geoffrey stressed that since the station focused on talks, news and sports; it was always appealing to a particular section of Nigerians at every point in time.

According to him: ”When it comes to advertising, everything is tracked, everything is done orderly and it is a good one for their brand, so I want to encourage them to keep it up,” he said, adding that his agency maintains a close working relationship with the station because of its potentials to reach wide spectrum of customers.

“Nigeria Info is doing well in terms of programming, the presenters wonderful. So for us, Cool Fm, Wazobia and Nigeria Info are the top stations for our advertising clients,” he assured.

Speaking in the same vein, Media Planner and Data Analyst for SBI Media, Mr. Amusat Adeolu, said that Nigeria Info is a station for the mature adult who takes his or her time to listen to news, talks and sports.

“If you want to speak to a matured adult, I mean the older generation, I think Nigeria Info is the best place to talk to them that has always been our major impression” Amusat said.

“What I do majorly is if I am looking for those that listen to news, I go to Nigeria Info because I know especially, in Lagos you will find the listeners there and even in other part of Nigeria” he said.