MARKETING EDGE to showcase Top 20 Players driving financial inclusion in its special edition
In line with its tradition of recognising and highlighting the contributions of outstanding brands, MARKETING EDGE, Nigeria’s leading Marketing and brands magazine is set to showcase what it tagged: “Top 20 Players Driving Financial Inclusion in the Age of the New Normal” in its next edition.
The special edition is the magazine’s offering to stimulate and showcase the giant strides and contributions of financial institutions and brands offering and promoting financial technology (fintech) and financial services in the new normal. The leading brand and marketing publication believes that the contributions of these outstanding players have gone a long way in driving financial inclusion in the country and therefore deserve recognition.
Speaking on the forthcoming special edition, Mr. John Ajayi, the Editor-in-Chief and Publisher of MARKETING EDGE, said the magazine is always a trail-blazer when contemporary issues concerning brands and contribution to the economic growth of Nigeria are on the front burner.
“The new normal, occasioned by the Covid-19 pandemic, has opened new vistas in the areas of financial transactions and operations. There were brands that made financial transactions and services easy during and after the lockdown. As a responsible media organisation, we need to showcase the contributions of brands making giant contribution in that space. The raison d’être behind this noble initiative is to deepen the financial inclusion drive of the Federal Government being championed by the Central Bank of Nigeria (CBN).
“The publication will spot-light corporate profiles and product offerings by the identified players and gladiators as well as their unique selling points and competitive advantages. It promises to be an enriching and educative read as the edition will create great awareness about financial inclusion to millions of Nigerians,” he said.
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