MARKETING EDGE to host an Evening of Tributes for Dr. Abiodun Olushina Shobanjo
By Felicia Nwosu
Nigeria’s leading authority in brand management and marketing communications, MARKETING EDGE, has announced that plans have been concluded to host an unforgettable ‘Evening of Tributes’ in honor of Dr. Abiodun Olushina Shobanjo, widely known as the Doyen and Patriarch of the Nigerian and African advertising industries.
The event will pay tribute to Shobanjo’s immense contributions to the industry and his lasting influence on both the local and international advertising landscape. It is billed to take place at the Agip Recital Hall, MUSON Centre, Lagos, promptly at 4:00 PM, with a glamorous red carpet reception to kick off the celebration.
The Evening of Tributes will mark the 80th birthday of the advertising legend, celebrating a lifetime of visionary leadership, mentorship, and pioneering contributions to the industry. Widely respected across sectors, his legacy has shaped not only advertising but also Nigeria’s broader economy. Recognized as a true icon in the field, the title of “Doyen of Advertising” was earned through decades of unwavering dedication, leadership, and transformative work that have left an indelible mark on the industry.
According to the organizers, there is no better or more fitting way to honour an individual who has played such an instrumental role in the growth and development of the advertising sector. Shobanjo’s efforts have been pivotal in driving innovation, fostering talent, and advancing industry standards. The “Night of Tribute” will offer an opportunity for colleagues, peers, and industry players to come together and reflect on his legacy, acknowledging the breadth of his impact, contributions, and unwavering commitment to the industry.
This prestigious event will gather top industry leaders, including CEOs from major banks, thought leaders in advertising and marketing, policymakers, and heads of sectoral groups, all coming together to honor the monumental achievements of a figure whose name commands respect. For MARKETING EDGE, this event is more than a tribute; it is a moment to document and celebrate the profound contributions made to Nigeria’s advertising ecosystem, ensuring the legacy of this remarkable figure endures for generations to come.
As the industry prepares to celebrate his 80 years of excellence, the evening will reflect the greatness of the man whose influence stretches far beyond advertising, inspiring those in the industry and beyond. His enduring mentorship and role in shaping the future of marketing communications continue to resonate today.
This celebration will not only recognise his achievements but also highlight his enduring impact on the industry and the countless lives he has touched through his guidance and leadership.
For MARKETING EDGE, hosting this tribute is an opportunity to express profound gratitude for his lasting influence on those who have had the privilege to work alongside him.
Join us on December 17th for an evening filled with stories, laughter, and deep reverence for one of Nigeria’s most influential figures in advertising, as we honor his extraordinary life and work.
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