MARKETING EDGE special edition publication on Brands to Watch in 2022 underway
By Abimbola Mohammed
Like many sectors of the global economy, the COVID-19 pandemic has put considerable pressure on the marketing communications industry. Despite the challenges posed, sterling and creative brands are working hard and smart to make their mark and create offerings with long-lasting impact.
In the tradition of maintaining its leading position as Nigeria’s integrated marketing communications industry authority, MARKETING EDGE magazine is set to launch its annual publication series on Brands to Watch in 2022.
The publication is based on the exclusive class of brands and forces behind the brands that hold very great promises for consumers/customers in 2022 with the title, “BRANDS THAT WILL HOLD THE ACE IN 2022” in the sustenance of its annual Brands to Watch series.
The edition exclusively highlights how the explosion of the digital age, occasioned by the global pandemic and its fallouts in 2020 and 2021, still lingers, while brands continue to stay afloat, deliver on their promises, boost their equities, expand bottom-lines and deliver profits to their various stakeholders.
According to MARKETING EDGE, the special edition is packed with a variety of stories that touch the heart of the industry like never before, including brands, agencies, and experts that are working tirelessly to move the industry forward.
The edition suggests that regardless of how long the crisis lasts, COVID-19 will forever change the marketing landscape.
This special edition is set to hit the market in the last week of February 2022 as it will serve as a compendium to corporate players, foreign investors as well provide help in expanding the frontiers of knowledge about agencies to brand custodians.
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