MARKETING EDGE on TV, Nigeria’s leading brand-centric advertising and marketing television programme, is set to host Tolulope Medebem this Wednesday, thereby reinforcing its role as a prime platform for industry insight, thought leadership, and professional dialogue.

Importantly, the show urges its esteemed viewers to tune in on TVC News on DStv Channel 418 at 12:30 pm, where she will headline the Industry Conversation segment of the programme’s rich 30-minute broadcast package.

Notably, the programme also features two other key segments and these are Brand News and Brand in Focus, thus delivering a complete industry intelligence experience.

During the interview, Medebem will speak extensively on several germane issues shaping the marketing communications landscape.

More significantly, she will focus strongly on the experiential advertising sector, where she currently operates and has built an influential career.

In particular, she will share her assessment of the evolving experiential marketing terrain, especially the shifts in business operations aimed at satisfying both clients and consumers through immersive engagements.

The experiential marketing expert will also speak on the 7 years journey of her agency, Aster Integrated Marketing Limited.

Over the years, Medebem has consistently championed the growth of the industry through advocacy, speaking engagements, and strategic leadership.

As a speaker, panelist, and industry contributor across multiple fora, she has repeatedly tasked brand owners to improve customer experience delivery by responding swiftly to changing consumer behaviour.

According to her, organisations must constantly understand what consumers are consuming and how those shifts affect their ability to defend return on investment.

Furthermore, she has emphasised that consumer experience is not optional but fundamental to revenue growth.

She  maintained that stakeholders must clearly see how experience drives sales and profitability, stressing that any activity that does not support these goals should be reconsidered in today’s business climate.

Beyond customer experience, Medebem has also advocated strongly for relationships and collaboration as engines for industry progress.

She has repeatedly stated that while technology supports business operations, it is strong professional relationships that truly sustain growth.

Drawing from her own experience, she has explained how sustained client relationships helped her organisation survive the pandemic period and even attract new business through referrals and trust built over time.

Consequently, she has urged agencies to move beyond isolated competition and embrace collaboration that supports 360-degree industry growth.

According to her, cooperation strengthens the ecosystem and ultimately benefits every stakeholder.

At the same time, Medebem has consistently encouraged practitioners to stay aligned with innovation and global trends.

She has noted that experiential marketing today relies heavily on technology integration and amplification, insisting that agencies must track global developments and adopt relevant tools in order to remain competitive internationally.

In addition, she has advised agencies to prioritise value addition in client relationships, urging them to evolve from transactional engagements to true partnerships built on trust, transparency, and mutual benefit.

Another area she has championed is intellectual property protection within experiential marketing.

She has encouraged agencies to develop proprietary platforms, sponsorship properties, and creative assets that can be patented, copyrighted, and fully owned, thereby ensuring long-term relevance and sustainability.

Medebem, who has contributed significantly to the excellence of experiential marketing in Nigeria, has built a career defined by innovation-led solutions, meticulous business delivery, and operational discipline.

Her professional footprint spans multiple sectors and major multinational accounts including MTN, Nigerian Breweries Plc, Multichoice, M-Net, Supersport, Airtel, Procter & Gamble, British American Tobacco, First Inland Bank, and Intercontinental Bank, among others.

Academically, she holds a degree in Dramatic Arts from Obafemi Awolowo University, Ile-Ife, and is also a graduate of China Europe International Business School.

Over the years, she has earned multiple professional recognitions, including selection among 500 women for the EDC/Cherie Blair Foundation Road to Women’s Business Growth programme and recognition as one of Africa’s women leaders by the World Women Leadership Congress.

She is a Fellow of the Chartered Institute of Management Consultants and holds certifications from the Chartered Institute of Marketing (UK), ARCON, and the Nigerian Institute of Management.

She also serves as a facilitator for Lagos State programmes including LSETF and ReadySetWork, further underscoring her commitment to industry development and capacity building.

MARKETING EDGE ONTV airs weekly as a 30-minute broadcast dedicated to brand, marketing, and communication intelligence.

Viewers can watch the programme on TVC News on DStv Channel 418 at 12:30 pm, as well as on wapTV on DStv Channel 262 from 11:00 am to 11:30 am, with a repeat broadcast scheduled for Thursday at 9:30 am.

With Medebem’s appearance, this week’s edition promises to deliver sharp insights, practical industry perspectives, and forward-looking conversations on the future of experiential marketing and integrated communications.