MARKETING EDGE ONTV will host Anthony Nwabuisi, General Manager and Head of Business at Optimum Exposures Limited today,Wednesday, on the Industry Conversation segment of  the programme.

The episode will air on TVC News, DStv Channel 418, at 12:30 pm, featuring insights from one of Nigeria’s most experienced marketing communications professionals.

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With nearly two decades of experience spanning marketing, brand management, advertising, media strategy, digital, and consumer intelligence.

Nwabuisi currently leads the repositioning of Optimum Exposures, a member of Troyka Holdings, into a forward-looking OOH communications company leveraging data, digital technology, and programmatic media strategies.

Before his current role, he held strategic marketing positions at Algorithm Media, Konga Group, Sundry Markets, and Fidelity Bank PLC, where he led integrated campaigns and built strong brand equity.

Nwabuisi’s appearance promises to touch on his leadership philosophy, the evolving landscape of out-of-home advertising, and the role of technology and consumer data in brand building.

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A Fellow of several professional institutes including the Institute of Management Specialists (UK), NIMN, APCON, and CIMC (Canada), he is currently pursuing a PhD in Marketing, underscoring his commitment to academic depth and industry relevance.

The MARKETING EDGE ONTV programme, a 30-minute mix of industry stories and expert conversations, will also be aired on WAPTV, DSTV Channel 262, every Wednesday, with a repeat broadcast on Thursday at 9:30 am.

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