MARKETING EDGE on TV hosts Oyebanji this Wednesday
By Felicia Nwosu
MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing and advertising television programme, will this Wednesday be hosting Adetunji Oyebanji, the MD/CEO of 11PLC, formerly known as Mobil Oil Nigeria PLC., in its Industry Conversation segment.
This will be aired on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm. There will also be a repeat broadcast on WAP TV on Thursday at 9.30am. The programme is a 30-minute package that comprises brand news, brand in focus and industry conversation.
In this week’s episode, the seasoned professional, with immense potential in the oil and gas sector, will be taking a holistic look at some of the marketing competencies to achieve robust bottom line and at the same time gain market leadership amidst stiff competition in a disrupted marketing ecosystem.
Mr. Oyebanji is the MD/CEO of 11PLC. He is also the 1st Vice President, Institute of Directors of Nigeria and a former Chairman, Body of Fellows of National Institute of Marketing of Nigeria (NIMN)
He has a diverse and rich experience across various industries and his drive for operational excellence and business acumen has helped his career to be punctuated with numerous achievements. This include an award recognition by MARKETING EDGE as the Outstanding Oil & Gas Brand Personality of the Decade.
His unparalleled expertise, coupled with unwavering commitment has helped him to position and steer the multinational oil company to an unprecedented heights, helping to bolster its market presence through strategic leadership.
Mr. Oyebanji’s extensive knowledge, strong leadership skills and innovative thinking have also helped him to head several membership bodies, which include: immediate past Chairman, Major Oil Marketers Association of Nigeria; Immediate Chairman, Petroleum Downstream Group; Lagos Chamber of Commerce and Industry among several others.
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