MARKETING EDGE on Tv hosts Ighodalo this Wednesday
By Oghale Mafuru
Foremost brand-centric, marketing and advertising television program, MARKETING EDGE on TV will be hosting Ifeyinwa Ighodalo an experienced corporate leader and CEO of DO. II Designs, a leading furniture manufacturing company in Nigeria.
The programme which comprises industry news, analysis, and interviews will air Wednesday on TVC News DStv Channel 418 at 12:30 pm and WAP TV at 8 pm. A repeat of the program will also air Thursday on WAP TV at 9 am.
In this interview, the corporate amazon will be speaking about the furniture making industry and the interior decoration business.
Ifeyinwa Ighodalo is a pioneer result-oriented entrepreneur and a believer in the potential of Nigeria and Nigerians. She is known as the woman of elegance conquering the Interior Design world in Nigeria. With over 35 years of experience in the industry, she has significantly contributed to the growth of furniture manufacturing in Nigeria, trained well known Interior Designers, and has grown Design Options and her new interior design and furniture manufacturing brand, DO.II Designs across the shores of Africa.
Popularly known as Mrs. I, her passion for interior design was in-bred as her parents were confident. Her passion for beautifying interiors led to her dream of building a manufacturing company that will produce furniture pieces in Nigeria with a global aesthetic. With such an audacious dream and vision. In 1987 at the age of 27, she started her journey as an entrepreneur by establishing one of Nigeria’s foremost indigenous furniture manufacturing and retail companies, Design Options Ltd, which employed and developed thousands of Nigerians. 25 years after, following her partner’s decision to move on to other ventures, the resilient amazon rebuilt a brand-new company from scratch. Today, ten years after the rebirth, DO.II has risen like a phoenix into the furniture behemoth that has employed and developed thousands of Nigerians and set a standard in manufacturing furniture pieces locally to global quality standards and aesthetics.
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