MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DStv Channel 418
MARKETING EDGE ON TV, a leading marketing and advertising TV programme, will this Wednesday host the Marketing Director of Coca-Cola Nigeria Limited, Gbolahan Sanni, a renowned marketing expert.
The programme, which captures developments around brands and happenings in the entire sphere of the Integrated Marketing Communications industry, goes live on TVC DStv Channel 418 and is uniquely segmented into brand news, brand in focus and industry conversation.
This Wednesday’s episode of MARKETING EDGE on TV will be featuring Mr. Sanni as a guest on the segment “Industry Conversation” where he speaks about the brand equity of Coca cola Nigeria and how the brand has been strategically positioned to maintain its pride of place in carbonated soft drink industry.
In this conversation, Mr. Sanni harps on the need for FMCG companies to be innovative and technologically inclined in order to drive growth of the Industry.
The Marketing Director also spoke about the various sustainability initiatives of the brand while affirming the corporate vision of refreshing the lives of consumers by bridging the divide.
The conversation will also focus on assessing the Nigerian economic outlook especially against the background of the declining cases of Covid-19 pandemic.
Mr. Sanni is a seasoned Marketing expert with years of experience working with brands within and outside the shores of the country.
He joined the company as a Senior Brand Manager – Colas and moved up the ladder to his current position due to his dedication and contribution to the growth of the company.
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