MARKETING EDGE leads coverage at Loeries Awards
In the spirit of excellence and committment in expanding the frontiers of brands and marketing journalism in Nigeria, MARKETING EDGE, Nigeria’s most authoritative brands and marketing publication, is leading other global media in the coverage of the 38th edition of the Loeries Awards, which holds from August 17 – 21, 2016 at the beautiful resort city of Durban, South Africa.
MARKETING EDGE reporters are already on ground in Durban to bring to Nigerian readers exclusive reports and insight on the week long creative festivals which unites the advertising industries in Africa and the Middle East.
The publication will also bring fresh insights and perspectives from the Nigerian contingent to the awards, some of whom have sent in entries and are optimistic about their chances of winning.
Loeries Awards offers a unique opportunity for networking and comparing of notes between advertising operators from Africa and their counterparts in the Middle East.
This year’s Loeries Awards is attracting more than usual attention from the Nigeria advertising community because of the growing profile of the Award. Organised by the Loerie Awards Company NPC, a non-profit company administering awards for the brand communications industry, the award has grown from merely being a South African endeavour to becoming one of the most authoritative platforms for recognition in the advertising industry in Africa and the Middle East.
Enyi Odigbo’s DDB Lagos became the first Nigerian agency to win a Loeries Award in 2013 after being honoured with the Silver Loeries category for its “Speechless” campaign for Girl Hub/Nike Foundation at the 35th Loeries Awards held in Cape Town, South Africa.
The Loeries team seeking growth and acceptance in Nigeria, Africa’s biggest market with one of the most vibrant advertising industry in Africa, last years entered into strategic partnership with MARKETING EDGE, leveraging the platform to engage critical stakeholders in Nigeria.
The media partnership which was infomed by MARKETING EDGE’s brand equity rating and leadership in the Nigerian media market, especially the core target public, was aimed at positioning the Loeries brand as a premium industry reward effort.
RECOMMENDED ARTICLES
Comment
No comments found.