MARKETING EDGE honoured as the Best Supporter of PR at LaPRIGA 2023
By Ibidunni Banjoko
MARKETING EDGE, an avant-garde authoritative media platform that sets agenda and keeps regular tabs on happenings and developments on brands, marketing, and advertising in Nigeria and worldwide, has emerged as the Best Supporter of PR at the Lagos Public Relations Industry Gala and Award (LaPRIGA) 2023 awards.
LaPRIGA has consistently recognized corporate organisations for the extraordinary act of giving and loving which has made a demonstrable difference in host communities and the lives of specific persons.
The 2023 LaPRIGA took place on Thursday, 21 December, 2023, at Muson Centre, Lagos with the theme, “The Game Changer”.
This year’d LaPRIGA featured a wide range of categories, including Best in Technology Public Relations, Best Supporter of PR, Best in Public Relations Education, Best in Hospitality PR, Best in Political Communication, Best in Entertainment PR, and Best Use of Research & Measurement.
Commenting on the award, Mr. John Ajayi, the CEO/ Publisher of MARKETING EDGE, expressed profound gratitude for the prestigious award, describing it as fantastically good and great!
“Indeed, and in truth, to God be all the glory. The awards coming at this time and in this season couldn’t have been a better metaphor for describing our growth trajectory and our inimitable contributions and impact in the growth and development of the entire Nigerian integrated marketing communications sector,” he said.
While highlighting the deliberate choice to operate within Nigeria’s marketing and advertising ecosystem, Mr. Ajayi said: “For us, our raison d’etre for electing to operate in the Nigerian marketing and advertising ecosystem is never a happenstance. It is a deliberate art and science of passion for journalism excellence. In this case, our passion has defined our professionalism and our professionalism has also defined our essence and excellence.
“What else can we say than to thank God and the industry that keeps recognising and celebrating us for what we are and what we do. While we rejoice at this, we don’t succumb to flattery, self-conceit or undue living in self-denial of what better ways we can and should continue to operate in the agenda-setting roles of our duties and responsibilities. We have been applauded over time, yet, we refused to be self-deluded or complacent.”
He, however, mentioned, “In a few instances, we have been hated and derided for our guts and gusto, yet we remain with spirits untamed and unbended! We shall, without doubt, continue to innovate, ideate and redefine the rules in ways hitherto unconventional with a view to raising the bar of practice.
The MARKETING EDGE boss congratulated every member of the group’s team who has been relentlessly and creatively working and delivering at the least uncompromising standards.
“We appreciate how dogged and committed you have all been in adding value within the value -chain. As we all believe and are committed to the dictum that the best way to predict our future is by creating it, now the whole world can easily see and feel what we mean by these awards,” he stated.
Additional award categories recognized the awards ceremony are: Excellence in Public Relations Practitioner of the Year, Corporate Communication Professional of the Year, Most Influential PR Professional, and Outstanding Public Affairs Practitioner of the Year.
Other noteworthy categories include Best Brand in Storytelling, Best Innovation in Public Relations, Digital and Social Media Agency of the Year, Rising Public Relations Practitioner of the Year, Best in Crisis and Risk Communication, and Excellence in Internal Communication & Employee Engagement.
Excellence will also be celebrated in the realms of Community Relations, Political Communication, and Corporate Social Responsibility. LaPRIGA recognised the Agency of the Year, Model Agency of All Time, Public Relations Journalist of the Year, and Photo & Video Journalist of the Year.
However, other awardees at the highly competitive and revered awards include Chain Reaction Africa, Unilever Nigeria, Nestle Nigeria PLC, NOVVA Media and Communications, NECCI Limited, Rack Center/Indigo, Teksight Edge Limited, Godfrey Adejumoh, Ayeni Adekunle, Ibidunni Banjoko, International Breweries Plc, CMC Connect LLP, Olutayo Irantiola, Isreal Jaiye Opayemi, Bolaji Abimbola, Seplat, Lagos State government, amongst others.
Meanwhile, in the year 2021, MARKETING EDGE emerged as the PR magazine of the year.
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