MARKETING EDGE Awards has repositioned Nigeria’s IMC industry – Sanwo-Olu
By Oghale Mafuru
The Lagos State Governor, Mr. Babajide Sanwo-Olu has stated that MARKETING EDGE Annual Awards of Excellence has repositioned the integrated marketing communications profession in Lagos, and Nigeria at large. The Governor said this while pledging his unwavering support for the practitioners its immense contribution to the growth of the state.
The governor, who made this pledge while receiving the ‘Outstanding Political Brand Icon of the Year’ award at the MARKETING EDGE Awards of Excellence, held at the D’Podium Center, Ikeja, Lagos, affirmed that the state has benefitted immensely from the marketing communications profession.
In his words: “During the trying days of our stay in office, I benefited immensely from the strategic counsel of members of your trade who work with me internally and those who provide strategic counsel to me externally. Let me promise you one thing today, I have become the Marketing Ambassador of your profession amongst my colleagues in the Nigerian Governors’ Forum (NGF) and indeed to our government at the national level. We all need your craft.”
Speaking further, he noted that as a member of the marketing/marketing communications family, he is committed to its continued growth adding that it is the reason he is determined to build a resilient and liveable city that all stakeholders will be proud of.
Expressing his profound gratitude for the prestigious recognition, the governor said: “I say, thank you very much for your roles in making the marketing communications profession respectable. I cannot deny that our nation, our state and indeed the industry have benefited immensely from your professionalism, ingenuity, and knowledge.”
The event also witnessed the recognition of iconic brands, outstanding brand builders, agencies and companies.
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