MAD STARS 2025 opens entries for content professionals globally
By Oluwatosin Ajayi
MAD STARS – a global content and creative festival with a prestigious awards program has invited marketing, advertising, and digital content professionals around the world to send entries that will showcase their creativity. As it celebrates its 18th year anniversary, the festival is annually held in the city of Busan, South Korea to recognise groundbreaking innovations in the industry.
MAD STARS attracts nearly 20,000 entries yearly from over 60 countries including African continent to explore cultural diversity in creativity. This year, over 340 renowned industry professionals with diverse ages, backgrounds, and genders from around the world have been selected to judge the submissions. The festival is taking place in August in Busan, and entries are open until June 16, 2025.
As the marketing, advertising, and digital landscape continues to evolve rapidly in the era of artificial intelligence (AI) at its core, content and creativity are transforming to shape consumer experiences. Reflecting this sharp shift, MAD STARS 2025 is themed “AI-vertising, AI Advertising Marketing Era” with the slogan “Show your MAD creativity” to highlight the revolution of AI in the industry.
Unveiling new categories in 2025 to recognise emerging trends, broaden the scope of the awards and recognise the processes of creative approaches used in the world’s best advertising.It will feature 6 Groups, 25 Stars, and 442 Categories, for entrants to showcase their creativity excellence.
Focusing on AI revolutionary impact on marketing, advertising, and creative, MAD STARS 2025 spotlights creative that uses AI to create new advertising techniques or enhance consumer experience. Games, Sports, and Music are new subcategories to recognise the expanding role of creativity in shaping culture and artistic expression across entertainment sectors. To recognize work that deeply resonates with cultural contexts and the global market dynamics, the organisers have also included culture & context sector across various categories.
According to MAD STARS, this year festival will highlight a diverse range of insights, innovations, and success stories revealing how AI is transforming the advertising and marketing industries, along with explorations of the challenges and opportunities the industry faces now and in the future.
To be recognised among the top creatives in the world, click to submit your entry before June 16, 2025.
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