Lori, Kenyan e-Logistics brand set to enter Nigerian market
In its quest for pan African expansion, Lori, a Kenyan e-Logistics company has concluded plans to officially make an entry into the Nigerian market. The company, which is the largest e-Logistics service provider in East Africa, was launched in Kenya in 2016, to seamlessly connect cargo owners to transport in frontier markets.
Speaking during an interview with journalists in Lagos, the Chief Operating Officer, Uche Ogboi, said: “Our mission in Nigeria is to create a more efficient logistics experience for cargo owners who are burdened with the task of moving their goods across the country.
“We have successfully created a digital platform to enable the movement of goods through a transparent supply chain management system that is affordable, reliable and flexible.”
According to her, over the past 10 months, Lori had completed a successful pilot in Nigeria with some of the country’s top cargo companies, including Olam, Honeywell Flour Mills and Flour Mills Nigeria.
Ogboi pointed out that the expansion to Nigeria presents a massive opportunity for Lori, as the company seeks to facilitate and connect technology innovation, smart policy and government partnership and seamless operations to continue to lower the cost of goods.
“As Africa’s largest single market, Nigeria faces challenges with a congested port and a shortage of transport options,” she noted.
In July, Lori announced the appointment of new global leadership to drive the company’s expansion efforts across Africa.
“Lori is at the forefront of revolutionising cargo transport across Africa from the ground up.
“As a digital marketplace and e-Logistics service provider, Lori provides value to clients in three key areas: technology, operational excellence, and customer service.
“For cargo owners, Lori offers reliability by working with high quality transporters who have been vetted, verified, successfully on-boarded, and constantly rated on performance.
“Lori is developing the most sophisticated technology tools available in market to package and deliver meaningful data to provide management teams with insights for better control.
“These tech tools also allow for better tracking with greater context for goods on journey. Ultimately, cost savings is achieved directly and indirectly with better end-to-end coordination with transporters,” Ogboi added.
According to her, for transporter partners, Lori optimises truck and asset utilisation for on-boarded trucks by up to five times through access to its pool of cargo owners and with quicker turn-around times and through our proactive loading and off-loading activities.
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