Kantar identifies 2020 media trends and predictions
The media landscape is accelerating at an unrelenting pace with new technologies, platforms and business models continuing to re-shape the industry.
Kantar’s recent Media Trends & Predictions report has identified 12 key trends that will bring new opportunities and new challenges for marketers and media owners in 2020 and beyond.
A statement from Kantar said: “Would you like to find out more about some of these trends? Please join our media experts, Jane Ostler, Global Head of Media Effectiveness, and Margo Swadley, Strategic Product Lead, for a webinar on 8 January where they will explore some of our predictions in more detail, and answer your questions.
“During this 30-minute session, Jane and Margo will discuss the acceleration of the video streaming battle; media effectiveness measurement in a cookie-less future; the fine balance between targeted, personalised content and data ethics; and the imperative of measuring influencer marketing effectiveness.”
According to the statement, time for session 1 will be at 8am GMT/4pm SGT, while session 2 will be at 4pm GMT/11am EST. The duration will be 30 minutes.
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